Evidence First
Our recommendations start with published scientific literature—not opinions, trends, or marketing.
About Pet Evidence Project
Better Decisions. Better Lives for Pets.
We make veterinary science understandable, accessible, and useful so pet owners can make informed decisions with confidence—not from marketing pressure.
Why We Created Pet Evidence Project
Pet owners spend billions each year on food, supplements, and healthcare products, all making claims about their pets' wellbeing.
Some of those claims are supported by strong scientific evidence. Others are supported by very little evidence, even when the marketing sounds equally confident.
Pet owners deserve a place where veterinary science is evaluated objectively and presented clearly. That's why we created Pet Evidence Project.
~$60B Annual U.S. dog food market
Source: American Pet Products Association (2024)
~$2B Annual U.S. pet supplement market
Source: Grand View Research (2023)
One mission
Help pet owners make evidence-based decisions.
Our Principles
The commitments that guide how we evaluate evidence and communicate what it means.
Independent
Our goal is to inform, not to sell. Commercial influence does not determine our conclusions.
Transparent
We share our methods, cite the research, and explain the strength and limitations of the evidence.
Always Learning
We revisit our conclusions as new veterinary evidence emerges.
Who We Serve
Clear veterinary evidence should be useful to everyone caring for pets.
- Dog owners
- Cat owners
- Pet lovers
- Veterinary professionals
Learn More
Explore how we work and the people behind our reviews.
Better evidence leads to better decisions.
And better decisions help pets live healthier, happier lives.